What is Patient Engagement?
To put it simply, Patient Engagement is when Healthcare Providers and patients work together to improve health outcomes.
Today’s modern healthcare is more robust and complex, with many patients having difficulty in obtaining information and communication to having a true understanding of their medical condition and how to go about the specific treatment needed to become better. And even if the patients do get information, most are overwhelmed due to a lot of different reasons, one of them being the lack of health literacy. Many practitioners also tend to fail in providing detailed information about their patients’ medical condition which the patient needs to make the best decisions for their treatment and care. Recognising the skills, abilities, and willingness of patients to manage their own care is essential in-Patient Engagement. Patients who are engaged in their healthcare decision-making have been proven to be healthier and have better outcomes than most.
How to Achieve Patient Engagement?
Personalised Patient Interaction
Providing patients with detailed medical information, content specific articles, targeted medical treatment and services, give the patients a more personal experience. Patients will now be in the know with what’s really going on with their medical condition, make sound decisions with their care and treatment.
Healthcare Practitioners utilise current technologies in keeping and managing Electronic Health Records (HER), Healthcare Customer Relationship Management (HCRM), and available Marketing Automation tools. Collecting information from patients and being able to categorise and organise them to specific groups can greatly help in providing very targeted and appropriate content and service offers and yield better results when it comes to marketing.
With this approach, patients are kept engaged and are more likely to become loyal to you and your business. Gaining this loyalty from patients builds trust and improve brand awareness and network.
Benefits of Patient Engagement
- Patients with increased knowledge and understanding will be able to achieve the best health outcomes, leading to a fuller, better and healthier life.
- Healthcare providers will be able to give the most effective care and treatment possible, thus becoming more time and cost efficient.
- Patient retention can drive revenue to your business and can grow your patient base.